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Google the Search Engine Giant has announced the steps and guidlines like AMP(Accelerated Mobile Pages) in order to help the internet run faster. With that Google has taken a step ahead to flag the websites that run slow with a badge reputation. With complex webpages, websites taking more than 3 seconds to load are making a false impact on SEO and ranking. Its a fact that 40% will abandon it entirely if it takes longer than 3 seconds.
With a survery showing website speed have a direct impact to the success of online ecommerce shops. Alibaba achieved higher traffic engagements after boosting their site loading times to 18% faster. Amazon found that for every 100ms of the latency costing them 2% loss in sales which is more staggering seeing the ecommerce giant reach. Lastly Ebay cut off their webpage load time by 2.6 sec in 2019 and shared a report showing 22% increase in pageviews.
This is a known fact that Website Ranking has a direct impact on the Website Ranking. The Better optimized a webpage is, the faster it load and ultinately will have a good SEO Ranking. Google even stated that Time to First Byte(TTFB) plays a major role in their ranking algorithms. It all comes down to one conclusion, Web Optimization is in our hands and we should not let it loose.